This logo is a conceptual identity exploration rooted in Baybayin, a pre-colonial Filipino writing system known for its fluid, expressive forms.
The Baybayin characters for Malaya, “ᜋ (Ma) ᜎ (La) ᜌ (Ya)”, which means “Free” or “Freedom” in Filipino, were reinterpreted and arranged to create a
bird-shaped negative space, symbolizing freedom and self-expression. The mark focuses on the thoughtful use of symbolism and negative space to communicate meaning beyond aesthetics.

This longer animation explores storytelling through motion, building on the symbolism of the logo. A sketch-style effect gradually fills the Baybayin characters, representing growth and intention, before solidifying into the final form. A bird then appears and lands within the negative space, activating the silhouette and revealing the name and tagline. The piece was created to explore how narrative motion, symbolism, and timing can work together to create an emotionally meaningful visual experience.

This short animated intro is a motion design study created for use in personal digital and social content. The wordmark expands at the center, shifts to reveal the name, and then returns to center before fading out. The animation emphasizes visual hierarchy, pacing, and clarity, serving as a clean, modern introduction that reinforces brand recognition without distracting from the content.

Malaya Designs

PROJECT TITLE

Identity System for Malaya Designs

DESCRIPTION

Malaya Designs is an identity and motion design system exploring themes of freedom through Baybayin-inspired typography. The identity is built around a conceptual mark where the negative space of the characters forms a bird silhouette, symbolizing release and transformation. The concept envisions a future creative brand focused on producing designed goods explore themes of motivation and affirmation, and using graphics to create emotional connection, spread positivity, and help people feel seen.